創(chuàng)業(yè)詞典網(wǎng) 創(chuàng)業(yè)知識(shí)學(xué)習(xí)分享
YY除了靠月票和廣告,還有哪些盈利方式?里面的主持人是采用聘請(qǐng)制還是如何?例如,我想請(qǐng)主持人在主持過(guò)程中插入一個(gè)廣告,是直接聯(lián)系主持人還是通過(guò)官方?YY的盈利大概占多玩的多少?迄今為止,從YY出來(lái)的紅人有哪些?匿名用戶(hù)10 月 15 號(hào)的招股文件披露了收入來(lái)源,F(xiàn)orm F-1 | sec.gov2012 上半年的收入(單位:千人民幣):—Online game: 150,398—YY Music: 92,721—Others: 30,961—Online advertising: 50,370 同時(shí)在 Internet Value-Added Services 一節(jié)有詳細(xì)的說(shuō)明:We primarily generate revenues from paying users of online web games, YY Music and membership. We believe the following areas represent the most significant monetization opportunities for our platform:Online Games. Online games, which include massive multiplayer online games and web games, have become an increasingly popular source of entertainment(獲取游戲資訊的重要渠道) for individuals and groups of internet users. According to the iResearch, China’s online games market generated RMB43.4 billion (US$6.9 billion) of revenue in 2011, and is expected to grow to RMB84.6 billion (US$13.3 billion) in 2016. Our platform attracts a large number of online game players and is particularly attractive to online game players’ guilds, the members of which congregate on YY Client to discuss gaming strategies and to communicate during online games. Our platform provides users with access to a wide variety of web games which we monetize. In the future, we intend to develop and introduce more online games-related services such as the recently introduced live broadcasting(實(shí)時(shí)廣播) of online games to a large audience.Music. YY has become a popular platform for live music performances on music channels. YY provides a stage for grassroots musicians, celebrities and professional performers to perform live. We create and offer to users virtual items(虛擬商品) that can be used on the music channels. Users can purchase consumable virtual items from us to show support for their favorite performers or time-based virtual items that provide users with recognized status, such as priority speaking rights or special symbols on the music channels. We share with certain popular performers and channel owners a portion of the revenues we derive from such in-channel virtual item sales on YY Music. According to a report we commissioned in 2012 conducted by the Data Center of China Internet, or DCCI, the total market size for karaoke and live music performance in ten major cities in China, including Beijing, Shanghai and Shenzhen, was US$8.6 billion. We have encouraged and facilitated numerous large-scale music events such as fan club gathering and meet-and-greets with various performers, as well as concerts and singing competitions for performers from various music channels. In the future, we intend to encourage more live music events(在線音樂(lè)活動(dòng)) which users can access in real-time for an entry fee.Membership. We provide enhanced membership privileges to users who pay a monthly fee and subscribe to our membership program(收費(fèi)會(huì)員). Enhanced privileges include access to new and unreleased channel functions, including additional video usage, priority entrance to certain live performances, and exclusive rights to access VIP avatars, VIP ring-tones, VIP fonts and VIP emoticons. In the future, we intend to continue exploring different ways to expand our members-only offerings so as to better serve our members and attract a larger membership base.Education. YY provides a convenient and efficient platform for lectures or personal tutoring sessions to be conducted in real time. Our education channels provide numerous classes that cover diverse subjects such as foreign languages,the PRC government civil employee examination and IT training(諸如國(guó)家公務(wù)員考試等各種培訓(xùn)). In the future, we intend to continue enabling users to conduct education courses and cooperate with various educational institutions to provide online classes(網(wǎng)上課堂) on YY for a fee.潘兆峰,從事互聯(lián)網(wǎng)廣告業(yè)務(wù)最大的贏利點(diǎn):網(wǎng)頁(yè)游戲聯(lián)運(yùn)。
月收入千萬(wàn)。
老孟,全球最大的OW回答僅代表個(gè)人見(jiàn)解,分為三條:1. YY作為基礎(chǔ)的團(tuán)隊(duì)語(yǔ)音工具,不進(jìn)行任何盈利運(yùn)作;2. YY作為用戶(hù)群體通訊,聚集的社區(qū)載體,會(huì)和duowan,yy以及網(wǎng)頁(yè)聯(lián)運(yùn)業(yè)務(wù)相互捆綁,互相分享用戶(hù)流量和優(yōu)質(zhì)內(nèi)容;3.YY本身有應(yīng)用擴(kuò)展體系,并逐步建設(shè)對(duì)外開(kāi)放合作的運(yùn)營(yíng)平臺(tái),該平臺(tái)還在內(nèi)測(cè)階段,開(kāi)發(fā)者入口網(wǎng)址是open.yy;通過(guò)開(kāi)放平臺(tái),開(kāi)發(fā)者可以制作和發(fā)布運(yùn)營(yíng)yy頻道的工具軟件,服務(wù)內(nèi)容,或者多人場(chǎng)景的互動(dòng)游戲,可以達(dá)到一定的盈利目標(biāo),有興趣的同學(xué)歡迎關(guān)注。
夏勃,time changes everything前陣子有個(gè)在多玩的同學(xué)回校,聽(tīng)他說(shuō)了一些。
1、多玩目前主要的盈利來(lái)自游戲運(yùn)營(yíng)平臺(tái)2、YY語(yǔ)音在前期是不盈利的,不久前才開(kāi)始有一些盈利。
除了你說(shuō)到的月票和廣告,還有一點(diǎn)當(dāng)時(shí)很震驚。
大概是給用戶(hù)一個(gè)等級(jí)機(jī)制,依據(jù)消費(fèi)多少來(lái)計(jì)算。
好像最高等級(jí)的“國(guó)王”,月消費(fèi)要達(dá)到10W的樣子,特權(quán)之一是不論在哪,名字總是顯示在第一位。
推出之后還真有幾個(gè)人達(dá)到“國(guó)王”級(jí)別,據(jù)說(shuō)讓YY那些員工都很詫異。
周振海,酷愛(ài)互聯(lián)網(wǎng),在探索,在學(xué)習(xí)不要小瞧YY,那也是暴利哦。
YY工號(hào)通過(guò)時(shí)間的積累會(huì)越來(lái)越短,一些大的公會(huì)覺(jué)得很短的工號(hào)就很威武的。
很多玩家需要買(mǎi)皇馬或者紅馬等等,一個(gè)月需要沖很多錢(qián)。
YY的主持人都是公會(huì)自己請(qǐng)的,每一個(gè)公會(huì)都是一群人組建起來(lái),有主持、場(chǎng)控、還有長(zhǎng)期的贊助商。
一般贊助商給很多錢(qián)的。
有的人刷廣告直接被封ID,所以刷廣告有技巧的。
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