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奇幻冰激凌特許經(jīng)營(yíng)商的甜蜜勝利 圖注：凱特·泰勒《企業(yè)家》職業(yè)作家負(fù)責(zé)與特許經(jīng)營(yíng)相關(guān)的趨勢(shì)和話題寫(xiě)作DECEMBER 06, 2014Franchise Players is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees.2014年12月6日《特許精英》是《企業(yè)家》一個(gè)問(wèn)答采訪欄目，重點(diǎn)關(guān)注特許經(jīng)營(yíng)商。

David Olmo is living the dream of every kindergartener with a sweet tooth. One year ago, Olmo left his career in construction to open a Sloan's Ice Cream shop. The over-the-top ice cream shop has quickly become a local favorite with events like princess story time with Elsa from Disney's Frozen. Here are the realities of living the sweet dream of being an ice cream franchisee.大衛(wèi)·歐默(David Olmo)活在每一位愛(ài)吃甜食的學(xué)前兒童都向往的夢(mèng)幻中。

一年前，他離開(kāi)自己的建筑事業(yè)，開(kāi)了一家名為“斯隆冰激凌”的商店。

這家略顯夸張的冰激凌店很快在當(dāng)?shù)卮笫軞g迎，開(kāi)設(shè)了來(lái)自迪士尼《冰雪奇緣》里面艾莎公主的故事時(shí)間。

下面我們就來(lái)看看一名冰激凌特許經(jīng)營(yíng)商的甜蜜夢(mèng)幻生活在現(xiàn)實(shí)中究竟是怎樣的。

Name: David Olmo姓名：大衛(wèi)·歐姆Franchise owned: Sloan’s Ice Cream in Delray Beach and Lauderdale-By-The-Sea, Fla.特許經(jīng)營(yíng)所有者：位于佛羅里達(dá)州德拉海灘和勞德代爾海的斯隆冰激凌商店How long have you owned a franchise?Q：你開(kāi)這家特許經(jīng)營(yíng)店多久了One year. Our Delray Beach location had its grand opening in JuneA：一年了，六月份的時(shí)候我們?cè)诘吕┑牡昱e行了盛大開(kāi)業(yè)。

Why franchising?Q：為什么要做特許經(jīng)營(yíng)?Owning a franchise gives you the opportunity to work with an already known brand, while still having the freedom of owning and growing your own business. By teaming up with proven operators, you are given the exposure needed for effective advertising. Franchisors work hard to develop successful concepts and also provide tremendous support to franchise partners.A：擁有一家特許經(jīng)營(yíng)店有機(jī)會(huì)與知名品牌合作，同時(shí)還可以自由地掌管并經(jīng)營(yíng)自己的生意。

與優(yōu)秀的運(yùn)營(yíng)商合作，他們會(huì)給你展示非常有效的廣告推銷策略。

特許經(jīng)營(yíng)授權(quán)商努力培養(yǎng)成功的經(jīng)營(yíng)理念，也給特許經(jīng)營(yíng)伙伴提供巨大的支持和幫助。

What were you doing before you became a franchise owner?Q：在成為特許經(jīng)營(yíng)商之前你做什么工作?Before signing an agreement with Sloan’s Ice Cream, I was working in construction, remodeling buildings.A：在與斯隆冰激凌合作之前，我在建筑行業(yè)工作，改造建筑物。

Why did you choose this particular franchise?Q：你為什么選擇這一家特許經(jīng)營(yíng)企業(yè)?From the first time I visited Sloan’s Ice Cream at the City Place location, I was enamored with the concept. The ice cream is simply outstanding, and families really enjoy coming to Sloan’s to experience such a creative and magical atmosphere. I wanted to connect with a proven brand that, above all, has a great product, and that’s definitely one of many things Sloan’s has to offer.A：當(dāng)我第一次參觀City Place大廈里的斯隆冰激凌店時(shí)，就被那里的理念吸引。

冰激凌太好吃了，而且家人非常喜歡到斯隆冰激凌店去感受那種非常有創(chuàng)意的魔幻氛圍。

最主要是我很想與優(yōu)秀的品牌合作，而斯隆可以提供很多支持，當(dāng)然也包括品牌知名這一條。

How much would you estimate you spent before you were officially open for business?Q：開(kāi)店之前你估計(jì)自己要投入多少資金?I estimate the total cost for opening Sloan’s is around $650,000 to $850,000. This includes inventory, equipment, labor etc.A：我當(dāng)時(shí)估計(jì)開(kāi)斯隆冰激凌店大概需要650000美元到850000美元，包括倉(cāng)儲(chǔ)、設(shè)備、勞動(dòng)力等成本在內(nèi)。

Where did you get most of your advice/do most of your research?Q：你主要去哪里做了咨詢和調(diào)查?I did most of my research by visiting the Sloan’s Ice Cream City Place location. I enjoyed the concept and the whole business outlook. We also have a lot of support from our franchisor, who gives great advice and was always available to answer questions throughout the process of signing the agreement.A：我主要通過(guò)參觀City Place大廈的店面來(lái)做研究調(diào)查。

我非常喜歡他們的理念，看好整體生意發(fā)展前景。

特許經(jīng)營(yíng)授權(quán)方也給了我們很多支持，在簽署合作協(xié)議的過(guò)程中給了我們很多建議，總是耐心為我們解答問(wèn)題。

What were the most unexpected challenges of opening your franchise?Q：當(dāng)時(shí)開(kāi)特許經(jīng)營(yíng)店最意想不到的挑戰(zhàn)是什么?The biggest challenge we faced was with timing. I thought we would be able to open the shop a lot sooner than was actually possible. Also, dealing with the city and getting necessary permits.A：最大的挑戰(zhàn)就是時(shí)間，我們開(kāi)業(yè)時(shí)間比原計(jì)劃的晚了很多。

還有就是跟與城市協(xié)調(diào)，拿許可證比較費(fèi)勁。

What advice do you have for individuals who want to own their own franchise?Q：你對(duì)想開(kāi)特許經(jīng)營(yíng)店的人有什么好的建議?Do your due diligence and make sure it’s something you really want to get involved with. You really need to ask the right questions to make sure you feel comfortable moving forward. It’s also always helpful to consult with an attorney.A：努力做好自己該做的事情，確保這是你真正想做的一件事情。

一定要咨詢正確的問(wèn)題，這樣往前發(fā)展才會(huì)順利一些。

還有就是咨詢一些律師總是有幫助的。

What’s next for you and your business?A：下一步你和你的冰激凌店有什么計(jì)劃?In addition to operating our Delray Beach location, we have acquired the development rights to build 10 total Sloan’s Ice Cream stores throughout South Florida. We are currently working on opening the second location in Lauderdale-By-The-Sea by the beginning of December. I am very hands-on with construction and want this second store to be perfect. Once we feel confident that everything is on-point with Lauderdale-By-The-Sea, we can start focusing on finding additional sites in areas such as Miami, Key West and Naples.A：除了經(jīng)營(yíng)在德拉海灘的店面外，我們還在南佛羅里達(dá)州拿到新開(kāi)十個(gè)特許經(jīng)營(yíng)店的特許權(quán)。

12月初以來(lái)，我們一直在籌備位于勞德代爾海第二家店面的開(kāi)業(yè)。

我親自動(dòng)手搞建筑設(shè)計(jì)，希望能把這家店做得非常完美。

等勞德代爾海的店進(jìn)入正式經(jīng)營(yíng)軌道，我們有足夠多自信時(shí)，就開(kāi)始在邁阿密、基維斯特島和那不勒斯這些地區(qū)尋找新的店面地址。

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